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==Broadcast and coverage== The 2006 Gay Games received an unprecedented level of media coverage, both ahead of and during the Games.<ref name=AHistory/> The games benefited from its leadership's media connections, with Baim being the founder and producer of the [[Windy City Times]] and Boyer being a prominent Chicago [[public relations]] manager.<ref name=AHistory/><ref name=gotgames/> Early into the planning of the games, media sponsorship from 67 companies and media outlets secured US$7 million of advertising and editorial space.<ref name=AHistory/> The games were to be exclusively aired on the [[Q Television Network]] after they signed an exclusive deal with the Chicago organizers worth $3.2 million.<ref>{{cite web |url=http://www.businesswire.com/news/home/20041206005614/en/Gay-Games--R---Chicago-Signs-3.2-Million-Broadcast#.VLaz5WTF8rM |title=Gay Games--R-- Chicago Signs $3.2 Million Broadcast Rights Deal with Q Television |author=<!--Staff writer(s); no by-line.--> |date=December 6, 2004 |website=www.businesswire.com |accessdate=January 14, 2015}}</ref> QTV had agreed to make their broadcasts available in over 150 markets worldwide.<ref>{{cite web |url=http://www.pleasedancewithme.com/pridespiritdec2004.htm|title=10, 9, 8, 7β¦ The Countdown Is On! Early Registration Closes New Year's Eve! |author=<!--Staff writer(s); no by-line.--> |date= December 2004 |website= www.pleasedancewithme.com|accessdate=January 14, 2015}}</ref> This deal later fell through though,<ref>{{cite web |url=http://www.pridesource.com/article.html?article=18751 |title=Q Television Network calling it quits? |last=Keen |first=Lisa |date=May 18, 2006 |website=www.pridesource.com |accessdate=January 14, 2014}}</ref> and the games were instead covered through a number of media outlets.<ref name=AHistory/><ref>{{cite web |url=http://the17thman.typepad.com/my_weblog/2006/05/qtv_terminated_.html |title=QTV: Terminated TV|website= the17thman |first=Joel|last=McKenna|publisher=[[TypePad]]|date=May 25, 2006|accessdate=January 16, 2015}}</ref> The games received coverage on [[CNN]], [[NBC]]'s ''[[The Today Show]]'', and [[The Weather Channel]].<ref name=AHistory/> 700 media representatives from 250 different outlets were awarded credentials during the games. Local papers featured front-page coverage of the Games.<ref name=AHistory/> [[Fleishman-Hillard]] donated time and expertise to make sure that stories covering the games were published in [[Europe]], South Africa, Australia, and the US.<ref name=AHistory/> Major media sponsors of these games included [[Sirius XM Radio]], [[Logo TV]], ''The New York Times'', [[Out.com]] and [[Gay.com]].<ref name=AHistory/> Additionally, local Chicago newspapers, such as the [[Chicago Sun-Times]] and the Chicago Free Press, served as sponsors.<ref name=gotgames/>
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