Missouri Sports Betting Ballot Measure Approved By Voters
Missouri voters authorized legal mobile and retail sports betting wagering, allowing managed books to take bets next year.
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The sports betting wagering tally procedure gone by a slim majority early Wednesday morning after more than 2.9 million votes were counted.
Seven of the 8 states bordering Missouri enable mobile or retail sportsbooks. That includes Kansas and Illinois, which split the Kansas City and St. Louis metro areas with Missouri, respectively.
Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile wagering. It is the only state to authorize sports betting this year.
" Missouri has a few of the very best sports betting fans on the planet and they showed up huge for their favorite teams on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, stated in a declaration. "On behalf of all six of Missouri's expert sports betting franchises, we wish to thank the Missouri citizens who made their voices heard by authorizing Amendment 2. This historic vote makes Missouri the 39th state to legalize sports betting wagering and guarantees we no longer lose valuable tax revenue to our neighboring states. Most significantly, the passage of Amendment 2 implies a new, dedicated, permanent financing stream for Missouri classrooms."
Missouri sports betting next actions
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Voter approval means approximately 14 mobile sportsbooks could start accepting bets next year. It is unlikely all 14 readily available licenses are used.
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DraftKings and FanDuel financed almost every dollar of the "yes" project and will undoubtedly apply to take bets in the Show Me State. They will likely each pursue the two "untethered" licenses offered without having to partner with a Missouri brick-and-mortar casino or sports betting group (and pay an accompanying charge).
Six licenses are readily available to each Missouri gambling establishment operator, respectively. Caesars, in spite of opposing the tally procedure, will likely utilize its license to introduce the Caesars mobile sportsbook. Penn Entertainment, which manages ESPN Bet, and Bally's (Bally Bet) will likewise likely introduce their respective books.
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The other three operators are Boyd Gaming, Century Casino, and Affinity Interactive. It remains uncertain if they will introduce mobile sportsbooks.
The staying 6 licenses are reserved for each of the significant expert sports betting teams that play home video games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting companies were among the most popular supporters of the tally procedure.
Along with DraftKings, FanDuel and Caesars, Missouri wagerers should anticipate other prominent national brands including BetMGM, bet365, BetRivers and Fanatics to look for market access.
Launch probability tiers IF Missouri citizens approve sports betting wagering:
Guarantees: FanDuel, DraftKings
Locks: BetMGM, Bally Bet
Very most likely: Fanatics, bet365, ESPN BET
Are Already Reside In Illinois, So Yeah(?): BetRivers, Hard Rock, Circa
Opposed Referendum But Still Might: Caesars
Missouri's tally step permits every Missouri casino to open retail sportsbooks on their particular residential or commercial properties. Most if not all 13 gambling establishments handled by the 6 casino operators are expected to open in-person sports betting options such as sports betting kiosks and possibly committed, full-service sportsbooks.
The six sports betting teams can also open in-person sportsbooks within or nearby to their respective home playing locations. Missouri will join Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. among jurisdictions that permit in-stadium retail sportsbooks.
The language around the ballot measure needs the very first certified sportsbooks to start accepting wagers by Dec. 1, 2025. Operators will likely work with regulators to go live before kick-off of the fall 2025 football season, perennially books' most rewarding time of the sports betting calendar.
Missouri sports betting background
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The successful Missouri sports betting wagering campaign comes despite millions in funding opposing the procedure from one of the state's biggest gambling stakeholders.
Caesars invested millions of dollars to defeat the measure. In the majority of other states that tie online sports betting with a state's brick-and-mortar gambling establishments, an operator is given at least one license per handled residential or commercial property.
Because circumstance in Missouri, Caesars would be managed at least 3 potential licenses, one for each gambling establishment it manages. Instead, Caesars just has one. In states with the license-per-property model, business can either open additional internal books or, more typically, farm out the license to a rival that pays an accompanying cost in exchange.
FanDuel and DraftKings, which have roughly two-thirds of U.S. nationwide sports betting wagering share, could possibly have an upper hand on their rivals by earning the pair of untethered licenses. It remains to be seen which 2 books will earn these slots, but the language around the tally step would seem to favor the 2 nationwide market leaders.
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Polling earlier in the year revealed the "yes" vote with a slight lead. Support efforts were strengthened by 10s of millions spent by DraftKings and FanDuel.
A series of television and radio advertisements concentrated on the income legal sportsbooks would create for Missouri public education. Opponents, funded mainly by Caesars, argued the supporters' advertisements were deceptive and the 10s of countless projected dollars raised would have a minimal impact in a state that already invests billions on education annually.